To me, animal cruelty is one of the most despicable things. For this reason the RSPCA has always been my favourite charity. To have the opportunity to create work that helps them achieve their goals was a real privilege.
Executive Creative Director: Michael Spirkovski
OPSM is leading the way in eye health technology. They now have the ability to look deeper into the eye than ever before. This helps sooner reveal issues that lead to Glaucoma and other diseases of the eye.
'We look deeper' became OPSM's mantra.
We commissioned paper artist Bianca Chang whose beautiful and intricate work helped dramatise our concept.
ECD: Damon Stapleton
A simple web-film and OOH campaign designed to get people fossicking through their drawers and cupboards for items of value.
ECD: Stuart Turner
A campaign intended to position the KIA Sportage as a family car with personality and individuality.
Grandmaster Melle Mel and Scorpio certainly earned their pay cheque.
The ad was so successful it was adopted by the UK and the US markets and was run for 4 years until the model was superseded, at which point a sequel was made featuring Salt-N-Pepa.
AGENCY: Innocean WorldWide
CD: Robin Feiner & Guy Collins
For its launch, Hyundai were determined that we show the audience that Elantra was no ordinary small car.
Agency: Innocean WorldWide
ECD: Scott Lambert
Having written a brand campaign for Supercheap back in 2006 I was invited to work on their 2014 brand campaign. Both campaigns posted here - most recent first.
Agency: The General Store
CD: Robin Feiner
To launch the luxurious new Aurion, Toyota bought into our positioning of 'Luxury wherever you look' and let us bring it to life with an unorthodox five-car kinetic installation.
CD: Damon Stapleton
An assortment of print work from over the years.
Canon @ Leo Burnett
Lynx @ Lowe
World Dog Games @ The Monkeys
Squeek @ Leo Burnett
Domestos @ Lowe
My wife, an Art Director and illustrator, and I created a humorous deck of cards designed to let mums know that they're not alone in the daily struggle of raising a bub, and that, in fact, we believe they are unsung heroes.
The product has sold well, is stocked in retailers world-wide and has been covered by major online blogs and news sites such as Mamamia, Huffington Post, Mashable and Daily Mail UK. Miraculously we earned 6th spot on the Huffington Post's "29 Times Parents Were Hilarious And The Internet Loved It" list. We'll take it.
We followed Mum's Milestones with a pack for dad.
With a love of cinema I tried my hand at some writing and direction for the big screen. My second short film, Old Man, made specifically for TROPFEST - the world's largest short film festival - won Best Film, Best Comedy and Best Actor. It also won Best Comedy at the St Kilda Short Film Festival.
My wife and I have collaborated in the creation of a series of sculptures. They are made of 25mm thick ply. Each piece hand finished and hand assembled. We are aiming to create approximately 20 of varying sizes, shapes and colours which will be exhibited and sold.