To me, animal cruelty is one of the most despicable things. For this reason the RSPCA has always been my favourite charity. To have the opportunity to create work that helps them achieve their goals was a real privilege.
Executive Creative Director: Michael Spirkovski
OPSM is leading the way in eye health technology. They now have the ability to look deeper into the eye than ever before. This helps sooner reveal issues that lead to Glaucoma and other diseases of the eye.
'We look deeper' became OPSM's mantra.
We commissioned paper artist Bianca Chang whose beautiful and intricate work helped dramatise our concept.
ECD: Damon Stapleton
A simple web-film and OOH campaign designed to get people fossicking through their drawers and cupboards for items of value.
ECD: Stuart Turner
A campaign intended to position the KIA Sportage as a family car with personality and individuality.
Grandmaster Melle Mel and Scorpio certainly earned their pay cheque.
The ad was so successful it was adopted by the UK and the US markets and was run for 4 years until the model was superseded, at which point a sequel was made featuring Salt-N-Pepa.
AGENCY: Innocean WorldWide
CD: Robin Feiner & Guy Collins
For its launch, Hyundai were determined that we show the audience that Elantra was no ordinary small car.
Agency: Innocean WorldWide
ECD: Scott Lambert
Having written a brand campaign for Supercheap back in 2006 I was invited to work on their 2014 brand campaign. Both campaigns posted here - most recent first.
Agency: The General Store
CD: Robin Feiner
To launch the luxurious new Aurion, Toyota bought into our positioning of 'Luxury wherever you look' and let us bring it to life with an unorthodox five-car kinetic installation.